Guest Article on InstantShift: Mind Mapping: Scheme to Improve the Creativity Process

New guest article on Instantshift, this time dedicated to the use of Mind Mapping in the creativity workflow.

Mind Maps are useful tools which allow you to create a scheme from fuzzy ideas, organize, and prioritize making visual connections. They may help the productivity in the creativity process giving an order to the chaos.
As practical example in the article I've created a mind map about an Italian Worldwide famous coffee brand, Lavazza, showing all cultural and environment patterns which have contributed to its institutional website developing.

Go to Instantshift to read the whole article >>

moreless